Our Guiding Principles

1. Our business starts with great people.

• We are picky with who we hire.
• We hire people with heart.
• We are focused on helping each other live a better live.
• We are respectful of each other’s time and beliefs.
• We are thoughtful in our behaviors.
• We assume positive intent and give each other the benefit of the doubt.
• We celebrate our differences and value the experiences each person brings to the team.
• We care about each other, so caring for the customer comes naturally.

2. Our goal is to provide unparalleled service to our guests, associates, and suppliers.

• We understand everyone defines great service differently and we aim to meet our guest needs individually and with complete focus.

3. Personal and organizational integrity guide our decisions and actions.

• We never allow pressure to influence our guidance to guests or fellow associates.
• We speak the truth, even when it is unpopular.
• We are accountable to each other to do what is right.
• We keep our commitments.

4. Defining excellence is what we do. “Excellence, then, is not an act but a habit.” ~Aristotle

• We desire to be the best, changing constantly to the next environment.
• We have a burning need to learn and be a leader in our industry.
• We do not work in silos. We get better results working across organizational lines.
• We are self-critical and seek continuous improvement in everything we do.

5. We have as much enthusiasm for our work as we do in our life.

• We are energetic, and our energy draws people to us.
• We aim to have fun every day. If it’s not fun, we find a way to make it so.
• We are always willing to go above and beyond to do what’s necessary, and what’s right.
• We are open to new ideas and ways of thinking.