Our Guiding Principles

1. Our business starts with great people.

  • We are picky with who we hire.
  • We hire people with heart.
  • We are focused on helping each other live a better live.
  • We are respectful of each other’s time and beliefs.
  • We are thoughtful in our behaviors.
  • We assume positive intent and give each other the benefit of the doubt.
  • We celebrate our differences and value the experiences each person brings to the team.
  • We care about each other, so caring for the customer comes naturally.

2. Our goal is to provide unparalleled service to our guests, associates, and suppliers.

  • We understand everyone defines great service differently and we aim to meet our guest needs individually and with complete focus.

3. Personal and organizational integrity guide our decisions and actions.

  • We never allow pressure to influence our guidance to guests or fellow associates.
  • We speak the truth, even when it is unpopular.
  • We are accountable to each other to do what is right.
  • We keep our commitments.

4. Defining excellence is what we do. “Excellence, then, is not an act but a habit.” ~Aristotle

  • We desire to be the best, changing constantly to the next environment.
  • We have a burning need to learn and be a leader in our industry.
  • We do not work in silos. We get better results working across organizational lines.
  • We are self-critical and seek continuous improvement in everything we do.

5. We have as much enthusiasm for our work as we do in our life.

  • We are energetic, and our energy draws people to us.
  • We aim to have fun every day. If it’s not fun, we find a way to make it so.
  • We are always willing to go above and beyond to do what’s necessary, and what’s right.
  • We are open to new ideas and ways of thinking.

Customers With Disabilities

Website Accessibility:

At Principle Auto, we take website accessibility seriously. If for some reason you are having trouble with our website, we are available during normal working hours to assist at (210) 732-7121.

Adaptive Driving Devices:

Principle Auto is committed to providing Adaptive Driving Devices for our customers with disabilities who wish to test drive a car. Principle Auto will use good faith efforts to satisfy requests for particular vehicles to test drive, as soon as reasonably practical, but we will require advance notice for such vehicles depending on the type of vehicle requested and the location. The foregoing timeframes and availability are subject to delays beyond Principle Auto's reasonable control.

For customer service inquiries relating to customers with disabilities, please call the main number for the dealership.

Principle Auto 29.5170711, -98.4763898.