About Us





About Principle Auto

Principle Auto was founded on the desire to change the auto industry. Our purpose is helping people live a better life. We are in the business of building relationships and we want to ensure that we are there for our guests throughout their journey.

Our People

We recruit and hire the top talent in the industry. We invest in our people through dozens of training programs offered internally and externally. Principle Auto understands the importance of taking care of its associates and maintaining the unique culture that fosters exceptional care for our guests.

Our Promise

At Principle Auto, we understand that buying a vehicle is a big decision and often times can create anxiety, fear and a rollercoaster of emotions. We try to make the whole process fun…because that is what it should be! Our Promise: We respect you and the opportunity to serve you. We value your time. We take the risk—never you. We deliver exceptional value. Click to learn more about our Principle Promise.

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Partners in Giving

We are proud to support many charities and local community events every year. We listen to our associates to find out what is important to them in the community, providing them the ability to partner with us to support causes close to their hearts.

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Customers With Disabilities

Website Accessibility:

At Principle Auto, we take website accessibility seriously. If for some reason you are having trouble with our website, we are available during normal working hours to assist at (210) 732-7121.

Adaptive Driving Devices:

Principle Auto is committed to providing Adaptive Driving Devices for our customers with disabilities who wish to test drive a car. Principle Auto will use good faith efforts to satisfy requests for particular vehicles to test drive, as soon as reasonably practical, but we will require advance notice for such vehicles depending on the type of vehicle requested and the location. The foregoing timeframes and availability are subject to delays beyond Principle Auto's reasonable control.

For customer service inquiries relating to customers with disabilities, please call the main number for the dealership.

Principle Auto 29.5170711, -98.4763898.