About Us

OUR MISSION STATEMENT: WE LIVE TO PROVIDE EXCEPTIONAL CARE.


THE PRINCIPLE PURPOSE:
A TRUSTED, CARING FRIEND HELPING PEOPLE MOVE THROUGH LIFE IN A SUSTAINABLE WAY.




Principle Auto is a well-capitalized, independent dealer
located in the heart of San Antonio, TX. While the group has been in business for over 50 years, a restructure took place in May of 2014 and Principle Auto was founded.

Principle Auto was formed as a partnership between Mark Smith and Abigail Kampmann with a desire to change the industry. Principle Auto's mission statement, "we live to provide exceptional care," defines who we are and how we want to treat our customers and each other. We believe high quality care and integrity are general principles that every customer should experience.

Principle Auto recruits and hires the top talent in the industry. We invest in our people through dozens of training programs offered both internally and externally. We understand the importance of taking care of our associates and maintaining the unique culture that fosters exceptional customer care.

Today Principle Auto operates BMW of San Antonio, BMW of Corpus Christi, MINI of San Antonio, Volvo of San Antonio, Infiniti of Boerne, Principle Alfa Romeo in San Antonio, Principle Toyota in Memphis, TN and Principle Toyota of Clarksdale.